There is no single formula for a good class or term. Every class is different and requires different strategies, activities, amount and types of attention, etc. What you aim for as a teacher is to create a learning environment in which students’ achievements are limited only by the extent of their personal ambitions and goals. Today was the last class of my marketing course. 10 … Continue reading End of term thoughts
In Harvard Business Review, Henry Mintzberg advised, “If you want to understand the difference between a network and a community, ask your Facebook friends to help paint your house”. The idea of community has a long history in sociological and marketing research. Regardless of context, we apply this term where there is a specific type of bond between people, including consumption communities such as beloved … Continue reading What do we know about brand communities on social media?
While preparing an application for PhD, I came across my high school academic records. My memories of military classes are still very vivid – we were taught how to survive nuclear war. And before you ask – yes, we had exams. One of the assignments was to assemble a Kalashnikov; I was awarded “A”. In other words, I was able to complete the task within … Continue reading What did you study in high school?
Ok, it is almost 2019 and it’s a great time to reflect on the year that has passed. As a marketer I like Key Performance Indicators. My marketing students know about this and they also know that I like specifics 🙂 So, let’s be specific. It has been a very interesting and big year. Books published – 1, new jobs – 1 (I’ve returned to … Continue reading New Year New Studies
Hi everyone! A book I have been working on with my co-authors, talented teachers and learning designers from Unitec has been published! Global Perspectives on Social Media in Tertiary Learning and Teaching: Emerging Research and Opportunities by I. Piven, R. Gandell, Maryann Lee & A Simpson is a scholarly publication that introduces digital and online learning tools to best support teaching practices. A range of … Continue reading Not just a new book on social media
