What the Major Arcana can teach us about branding? I’ve been learning tarot for over five years. It’s a beautiful, symbolic, slightly chaotic system — full of archetypes, contradictions, and the occasional dose of existential dread (thanks, Tower!). So, being a marketer at heart, I did what marketers do best: simplified the process and gave it a new application. What if tarot could help us … Continue reading Tarot-Inspired Brand Archetypes
When it comes to integrating AI into higher education, we often picture automated quizzes or plagiarism checks. However, what if there was a more straightforward and conversational way to engage with academic content? I’ve been using NotebookLM for some time now, and while it doesn’t aim to completely transform the classroom, it can make reading and research feel much more interactive and approachable. What Is … Continue reading Turning Reading into Interactive Learning
MBM Digital Marketing Strategy by ipivenz Last year, I teamed up with some fantastic colleagues from the University of Auckland Technology Hub to create a module on metaverse marketing for our MBM Digital Marketing Strategy course. The project caught the eye of the educational community, and I’m happy to share that it has been featured as an exemplar in the just-published 2023 Teaching and Learning … Continue reading Exploring the Metaverse for Community Building
As a digital marketing educator, I’m a firm believer in walking the walk, not just talking the talk. So, when I took some time off, I put my teachings to the test, experimenting with email marketing strategies for my husband’s legal business. Who needs a beach when you’ve got the thrill of conquering inboxes? It’s funny how when I ask my students if they open … Continue reading Boosting Email Marketing Campaigns with MailChimp and AI
Over the weekend, I enjoyed putting ChatGPT to the test for SEO with a group of small business owners.The experience was nothing short of exhilarating as we explored new ways to take our SEO efforts to the next level. With ChatGPT and a few other powerful tools like AnswerthePublic and UberSuggest, we were able to streamline our SEO efforts and see some fantastic results in … Continue reading Applications of ChatGPT for small business SEO
