Exploring the Metaverse for Community Building

Last year, I teamed up with some fantastic colleagues from the University of Auckland Technology Hub to create a module on metaverse marketing for our MBM Digital Marketing Strategy course. The project caught the eye of the educational community, and I’m happy to share that it has been featured as an exemplar in the just-published 2023 Teaching and Learning Horizon Report! In this blog post, … Continue reading Exploring the Metaverse for Community Building

Boosting Email Marketing Campaigns with MailChimp and AI

As a digital marketing educator, I’m a firm believer in walking the walk, not just talking the talk. So, when I took some time off, I put my teachings to the test, experimenting with email marketing strategies for my husband’s legal business. Who needs a beach when you’ve got the thrill of conquering inboxes? It’s funny how when I ask my students if they open … Continue reading Boosting Email Marketing Campaigns with MailChimp and AI

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Applications of ChatGPT for small business SEO

Over the weekend, I enjoyed putting ChatGPT to the test for SEO with a group of small business owners.The experience was nothing short of exhilarating as we explored new ways to take our SEO efforts to the next level. With ChatGPT and a few other powerful tools like AnswerthePublic and UberSuggest, we were able to streamline our SEO efforts and see some fantastic results in … Continue reading Applications of ChatGPT for small business SEO

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5 AI Game-Changers for Educators

Hey there, fellow educators! I keep exploring and sharing some marketing and education-focused AI apps from Futurepedia (that awesome platform, a magical box of AI). So, without further ado, here are my top 5 April’s discoveries that have truly wowed me. 1. Pixelhunter ๐Ÿ“ท, a free AI image resizer that is perfect for all of you social media-savvy teachers. With just a few clicks, you … Continue reading 5 AI Game-Changers for Educators