Last year, I teamed up with some fantastic colleagues from the University of Auckland Technology Hub to create a module on metaverse marketing for our MBM Digital Marketing Strategy course. The project caught the eye of the educational community, and I’m happy to share that it has been featured as an exemplar in the just-published 2023 Teaching and Learning Horizon Report! In this blog post, … Continue reading Exploring the Metaverse for Community Building
What a great way to start the New Year! Thank you NZFuture Community Trust for inviting me as a guest speaker for the digital marketing strategy workshop for small businesses. A great audience, meaningful conversations, and interesting questions. It was a pleasure to learn from future-forward and enthusiastic people about their challenges and help them draft some ideas for social media and content marketing. Workshop … Continue reading Digital marketing strategy for small businesses
There is no single formula for a good class or term. Every class is different and requires different strategies, activities, amount and types of attention, etc. What you aim for as a teacher is to create a learning environment in which students’ achievements are limited only by the extent of their personal ambitions and goals. Today was the last class of my marketing course. 10 … Continue reading End of term thoughts
In Harvard Business Review, Henry Mintzberg advised, “If you want to understand the difference between a network and a community, ask your Facebook friends to help paint your house”. The idea of community has a long history in sociological and marketing research. Regardless of context, we apply this term where there is a specific type of bond between people, including consumption communities such as beloved … Continue reading What do we know about brand communities on social media?
While preparing an application for PhD, I came across my high school academic records. My memories of military classes are still very vivid – we were taught how to survive nuclear war. And before you ask – yes, we had exams. One of the assignments was to assemble a Kalashnikov; I was awarded “A”. In other words, I was able to complete the task within … Continue reading What did you study in high school?