Research

 

I. Piven, R. Gandell, M. Lee & A. Simpson. (2018). Global perspectives on social media in teaching and learning: Emerging research and opportunities. IGI Global, DOI: 10.4018/978-1-5225-5826-2

Piven, I. & Breazeale, M. (2016). A desperately seeking customer engagement: Five-Sources Model of brand consumption in social media community. In V. Benson, R. Tuninga, &  G. Saridakis (Eds.), Analyzing strategic role of social networking in firms growth and productivity. UK: IGI Global. DOI: 10.4018/978-1-5225-0559-4

Piven, I. & Ho, H. (November 2-5, 2016). A conference paper “Exploring International Students’ Learning Experiences with Facebook-Based Applications in the Intensive Mode of Event Planning and Entrepreneurship Course” for the Society of Marketing Advances conference, the United States, Atlanta.

Ho, H., & Piven, I. (2015, May). Perceptions of international students on intensive learning at a tertiary institution in New Zealand. Paper presented at the Scholarship of Teaching and Learning Academy Conference at The University of Findlay, USA. https://www.findlay.edu/engagement/SoTL-Conf/Resources

Piven, I., Ho, H., & Horvath, G. (2015, November). International students’ perceptions of intensive learning in business course delivery: A case study of Otago Polytechnic Auckland International Campus. New Zealand Applied Business Education Conference, Wellington Institute of Technology.

Davis, R., Piven, I., & Breazeale, M. (2014). Conceptualising the brand in social media community: the five-source model. Journal of Retailing and Consumer Services, 21 (4) 468-481.

Davis, R., Piven, I., & Breazeale, M. (2014). Conceptualising brand consumption in social media community. Proceedings of the European Conference on Social Media (128-135). Brighton, UK: University of Brighton

Piven, I. (2014). Five case studies on social media marketing. In R. Davis, Social Media Branding for Small Business: The 5-Sources Model. A Manifesto for Your Branding Revolution (82-86). New York, NY: Business Expert Press

Piven, I., Davis, R., & Breazeale, M. (2013). A conceptual model of service brand consumption in a social media setting. Paper accepted for the Frontiers in Service Conference 2013, Taipei, Taiwan (not presented)

Piven, I., & Davis, R. (2012). Exploring the consumers’ service brand consumption a social media community. A poster session at The Consumer-Brand Relationships Conference 2012, Simmons School of Management, Boston, Massachusetts (USA).

Piven, I., Davis, R., & Lim, M. (2012). Conceptualising the brand relationship in social media consumption. Paper presented at the Australian and New Zealand Marketing Academy Conference, Adelaide, Australia

A reviewer of the case studies for Case Studies in Strategic Communication (CSSC) 2016 special section papers in Contemporary Marketing Strategies as Communication Tools for Modern Retailer. July 2016

 

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