Over the course of my career, I have combined my academic interests with running a business. I consider myself to be a Business Developer, Marketing Educator, and Learning Designer, owing to a diverse background in marketing, business communications, and education. I hold a Tertiary Diploma in Education from The Far Eastern State University of Humanities  (5 years full time, Russia), and a Master of Business Degree (by research) from Unitec Institute of Technology (New Zealand).

Since 2011 I have been teaching a variety of marketing papers across Institutes of Technology and Polytechnics and in New Zealand, focusing on innovative approaches in course design and delivery. As a Learning Designer, I have been involved in undergraduate and postgraduate course development for different disciplines, including social media and digital media marketing.

Prior to working as a Learning Designer and Marketing Educator, for the better part of a decade I worked on the development of private TV and Radio channels in the Russian Far East. While I was Senior Marketing Manager for one of the leading media holdings in the Russian Far East, I had the opportunity to develop skills and gain relevant experience required to build a successful business.

After moving to New Zealand I continued pursuing my passion for business development. This resulted in launching two companies in the field of travel and immigration. At the same time I was seeking a career that would allow me to work with students in different ways: as a teacher, a learning designer, or a project supervisor. I used my degree in education in combination with my Master of Business, and professional experiences, to create a learning environment for students that was grounded in real-world business contexts.