Tag: travel

INSTAGRAM CONTENT ON RUSSIAN MILLENIALS’ HOLIDAY DECISIONS
Research

The impact of Instagram content on Russian millennials’ holiday decisions

The travel industry provides a clear example of changes in consumer behaviour driven by social media. Millions of ordinary users take an active part in determining what they would like to see, like, follow, receive, consume and communicate with. Even though a range of social media marketing tactics and strategies has been developed for the travel industry over the years, they cannot guarantee that actual … Continue reading The impact of Instagram content on Russian millennials’ holiday decisions

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Hall of Fame

My happily-ever-after in business

Quite some time ago I came across a brilliant book called ‘Mischief Marketing’ by Jean-Luc Ginder. While it was full of simple and often trivial advice, there was one thing that helped me make sure my business wasn’t boring… and that I wasn’t getting bored of it either. One of the essentials for finding your happily-ever-after in business is to enjoy the process. Believe me, having … Continue reading My happily-ever-after in business

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Hall of Fame

It’s never too early to learn barista skills

[youtube https://www.youtube.com/watch?v=nsbZjFBKmUQ&w=560&h=315] Adler is such a star in the making. A 3 years old barista was discovered by the popular coffee blog from beanhunter.com While searching for the best coffee spots all over the world, they came across Bindle Coffee located in Fort Collins, Colorado. According to their website, Bindle Coffee provides a space and environment that gives people room to breathe, to dream and to enjoy … Continue reading It’s never too early to learn barista skills

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Publications

If our life experiences are pointless without being broadcast over social media.

January and February are peak travel periods for New Zealand. Can you guess what would be the most important daily routine in tour guiding work?  It is to ensure that tourists charge their devices (cameras, mobile phones, etc). Why? Because they may want to cancel a scheduled tour if their devices are not ready to document their adventures. That is exactly what happened last year when … Continue reading If our life experiences are pointless without being broadcast over social media.

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