Do you follow digital humans on Instagram? According to StopPress, “a new wave of influencers is already here”. Last week I had a conversation with my colleagues about how AI will shape the future of marketing. While agreeing with many predictions, I was not sure about why we used the future tense in the discussion as AI is already shaking things up. I’m waiting for … Continue reading Digital humans as influencers?
As it’s almost the end of 2019, I’ve decided to have a look at the most notable events in branding and marketing and create my personal top three list for 1) the lost opportunities and 2) best exploited opportunities. Today let us cheer for the lost opportunities. First place goes to Smirnoff Vodka, who erected a billboard poking fun at the technical issues of Lime … Continue reading The lost opportunities
The travel industry provides a clear example of changes in consumer behaviour driven by social media. Millions of ordinary users take an active part in determining what they would like to see, like, follow, receive, consume and communicate with. Even though a range of social media marketing tactics and strategies has been developed for the travel industry over the years, they cannot guarantee that actual … Continue reading The impact of Instagram content on Russian millennials’ holiday decisions
Discusses whether social media is the best channel to reach customers and build a brand community. Continue reading Social Media and Brand Communities
