Happy Chinese New Year everyone! All the best for the Year of the Rooster! As one of my favourite Chinese proverbs says – don’t be afraid of growing slowly, be afraid of standing still.
Quite some time ago I came across a brilliant book called ‘Mischief Marketing’ by Jean-Luc Ginder. While it was full of simple and often trivial advice, there was one thing that helped me make sure my business wasn’t boring… and that I wasn’t getting bored of it either.
One of the essentials for finding your happily-ever-after in business is to enjoy the process. Believe me, having a sense of enjoyment and excitement when it comes to your business is by far more important than your results in finance, marketing and management…however in saying that, before you get too comfortable, having impressive results definitely doesn’t hurt. At the end of the day, if you want to make your customers fall in love with your product/service, become the most devoted fan of your company first. Experiment with your business processes, play with design and constantly look for new ideas.
I have plenty of examples of New Zealand companies who stand out of the crowd. They offer experiences that no one else would offer. If you are going to Dunedin, have a cuppa in the cosy and welcoming atmosphere at Modaks, the most popular hipster cafe. They have hundreds of old gig posters and Ryan Gosling pics instead of traditional table numbers 🙂
Adler is such a star in the making. A 3 years old barista was discovered by the popular coffee blog from beanhunter.com While searching for the best coffee spots all over the world, they came across Bindle Coffee located in Fort Collins, Colorado.
According to their website, Bindle Coffee provides a space and environment that gives people room to breathe, to dream and to enjoy beautiful food & coffee. Bindle is the forging of artistry and ritual. It is restorative and comforting. And it is also adorable. Have a look at how Adler makes a decaf cappuccino under his dad’s supervision. So cute:)
I have a lifelong habit – collecting funny/smart/interesting/weird business-related bits and pieces. New Zealand businesses seem to know well how to capture attention of passers-by without traditional “SALES” and “50% OFF” displays. Well, it is simple – you need a content customers can relate to and may be inclined to publically share. It’s also well known that consumers are more likely to feel emotionally connected to a brand if elements of humor and entertainment are incorporated into their brand experiences (Piven, I. & Breazeale, M., 2016). And yes, I’ve shared this display from New Lynn Mall on Facebook, Instagram, Twitter… you name it.