Some after-thoughts on NZIE symposium

Thank you to all who had the time to attend my keynote guest speaker presentation at the #NZIE annual Business, Management and Leadership Symposium last month. After presenting my ongoing project on relationships between businesses and consumers on social media, the discussion turned to whether businesses know their consumers enough to offer meaningful and memorable experiences both online and offline. The short answer is no. … Continue reading Some after-thoughts on NZIE symposium

Inna PivenDecember 4, 2019December 9, 2019Leave a comment

Hall of Fame, Publications

Social Media and Brand Communities

Discusses whether social media is the best channel to reach customers and build a brand community. Continue reading Social Media and Brand Communities

Inna PivenJanuary 23, 2017January 23, 2017Leave a comment

Hall of Fame

New Zealand retailers know how to grab passers-by’ attention

I have a lifelong habit – collecting funny/smart/interesting/weird business-related bits and pieces. New Zealand businesses seem to know well how to capture attention of passers-by without traditional “SALES” and “50% OFF” displays. Well, it is simple – you need a content customers can relate to and may be inclined to publically share. It’s also well known that consumers are more likely to feel emotionally connected to a … Continue reading New Zealand retailers know how to grab passers-by’ attention

Inna PivenJanuary 12, 2017January 19, 2017Leave a comment