Boosting Email Marketing Campaigns with MailChimp and AI

As a digital marketing educator, I’m a firm believer in walking the walk, not just talking the talk. So, when I took some time off, I put my teachings to the test, experimenting with email marketing strategies for my husband’s legal business. Who needs a beach when you’ve got the thrill of conquering inboxes? It’s funny how when I ask my students if they open … Continue reading Boosting Email Marketing Campaigns with MailChimp and AI

AI in marketing

Digital humans as influencers?

Do you follow digital humans on Instagram? According to StopPress, “a new wave of influencers is already here”. Last week I had a conversation with my colleagues about how AI will shape the future of marketing. While agreeing with many predictions, I was not sure about why we used the future tense in the discussion as AI is already shaking things up. I’m waiting for … Continue reading Digital humans as influencers?