When reflecting on the year, I am reminded of Bob Dylan’s famous quote – there is nothing so stable as change. I believe that we can all agree that this year has taught us to always be ready to reinvent ourselves, be in tune with what is going around us, and quickly adapt to change.

Talking about change, here are my top 3 predictions for digital marketing in 2021. Personalisation, personalisation and personalisation – it applies to all aspects of marketing. Start introducing the people behind your brand as in general nobody likes to deal with faceless organisations. But more importantly, get to know your audience/your customers first, talk to them and listen – it will help you find creative ideas not only for your content strategies, but also new prospects for your business. So, let’s get personal in 2021!

Happy New Year!