Hall of Fame

New Zealand retailers know how to grab passers-by’ attention

I have a lifelong habit – collecting funny/smart/interesting/weird business-related bits and pieces. New Zealand businesses seem to know well how to capture attention of passers-by without traditional “SALES” and “50% OFF” displays. Well, it is simple – you need a content customers can relate to and may be inclined to publically share. It’s also well known that consumers are more likely to feel emotionally connected to a … Continue reading New Zealand retailers know how to grab passers-by’ attention

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Publications

The benefits of curiosity for branding on social media

“I’m not interested in a brand if it doesn’t do something spectacular on social media; I just don’t see a reason to follow” (from a random conversation with my students) When a business wants to stimulate discussion on social media, it is important to keep in mind that consumers’ interests in brands are often motivated by curiosity. “It’s just curiosity. You never know what that link might … Continue reading The benefits of curiosity for branding on social media

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Publications

If our life experiences are pointless without being broadcast over social media.

January and February are peak travel periods for New Zealand. Can you guess what would be the most important daily routine in tour guiding work?  It is to ensure that tourists charge their devices (cameras, mobile phones, etc). Why? Because they may want to cancel a scheduled tour if their devices are not ready to document their adventures. That is exactly what happened last year when … Continue reading If our life experiences are pointless without being broadcast over social media.

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