Tag: social media

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Research

Top social media marketing skills for small business

Hi friends and followers. The research on NZ small business social media marketing training needs that I co-authored last year has been published by the International Journal of Advanced Science and Technology. In short, we found out that email marketing, marketing automation and video marketing are top social media marketing skills currently recognised and required by SMEs. Interestingly, research participants often pointed out the problematic … Continue reading Top social media marketing skills for small business

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INSTAGRAM CONTENT ON RUSSIAN MILLENIALS’ HOLIDAY DECISIONS
Research

The impact of Instagram content on Russian millennials’ holiday decisions

The travel industry provides a clear example of changes in consumer behaviour driven by social media. Millions of ordinary users take an active part in determining what they would like to see, like, follow, receive, consume and communicate with. Even though a range of social media marketing tactics and strategies has been developed for the travel industry over the years, they cannot guarantee that actual … Continue reading The impact of Instagram content on Russian millennials’ holiday decisions

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Publications

The benefits of curiosity for branding on social media

“I’m not interested in a brand if it doesn’t do something spectacular on social media; I just don’t see a reason to follow” (from a random conversation with my students) When a business wants to stimulate discussion on social media, it is important to keep in mind that consumers’ interests in brands are often motivated by curiosity. “It’s just curiosity. You never know what that link might … Continue reading The benefits of curiosity for branding on social media

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Publications

If our life experiences are pointless without being broadcast over social media.

January and February are peak travel periods for New Zealand. Can you guess what would be the most important daily routine in tour guiding work?  It is to ensure that tourists charge their devices (cameras, mobile phones, etc). Why? Because they may want to cancel a scheduled tour if their devices are not ready to document their adventures. That is exactly what happened last year when … Continue reading If our life experiences are pointless without being broadcast over social media.

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