Tag Archives: retail

New Zealand retailers know how to grab passers-by’ attention

Funny Display in New Lynn Mall

I have a lifelong habit – collecting funny/smart/interesting/weird business-related bits and pieces.ย New Zealand businesses seem to know well how to capture attention of passers-by without traditional “SALES” and “50% OFF” displays. Well, it is simple – you need a content customersย can relate to and may be inclined to publically share. It’s also well known that consumers are more likely to feel emotionally connected to a brand if elements of humor and entertainment are incorporated into their brand experiences (Piven, I. & Breazeale, M., 2016).ย And yes,ย I’ve shared this display from New Lynn Mall on Facebook, Instagram, Twitter… you name it.