Happy Chinese New Year everyone! All the best for the Year of the Rooster! As one of my favourite Chinese proverbs says – don’t be afraid of growing slowly, be afraid of standing still. Continue reading Happy Chinese New Year!
Discusses whether social media is the best channel to reach customers and build a brand community. Continue reading Social Media and Brand Communities
Quite some time ago I came across a brilliant book called ‘Mischief Marketing’ by Jean-Luc Ginder. While it was full of simple and often trivial advice, there was one thing that helped me make sure my business wasn’t boring… and that I wasn’t getting bored of it either. One of the essentials for finding your happily-ever-after in business is to enjoy the process. Believe me, having … Continue reading My happily-ever-after in business
I have a lifelong habit – collecting funny/smart/interesting/weird business-related bits and pieces. New Zealand businesses seem to know well how to capture attention of passers-by without traditional “SALES” and “50% OFF” displays. Well, it is simple – you need a content customers can relate to and may be inclined to publically share. It’s also well known that consumers are more likely to feel emotionally connected to a … Continue reading New Zealand retailers know how to grab passers-by’ attention
January and February are peak travel periods for New Zealand. Can you guess what would be the most important daily routine in tour guiding work? It is to ensure that tourists charge their devices (cameras, mobile phones, etc). Why? Because they may want to cancel a scheduled tour if their devices are not ready to document their adventures. That is exactly what happened last year when … Continue reading If our life experiences are pointless without being broadcast over social media.