As it’s almost the end of 2019, I’ve decided to have a look at the most notable events in branding and marketing and create my personal top three list for 1) the lost opportunities and 2) best exploited opportunities. Today let us cheer for the lost opportunities. First place goes to Smirnoff Vodka, who erected a billboard poking fun at the technical issues of Lime … Continue reading The lost opportunities
The travel industry provides a clear example of changes in consumer behaviour driven by social media. Millions of ordinary users take an active part in determining what they would like to see, like, follow, receive, consume and communicate with. Even though a range of social media marketing tactics and strategies has been developed for the travel industry over the years, they cannot guarantee that actual … Continue reading The impact of Instagram content on Russian millennials’ holiday decisions
I couldn’t resist sharing this amazing piece of work with you. Mark Fetscherin has been working on The Periodic Table of Brand Relationships for a while. Whether you’re analysing consumers’ behaviour or writing posts for Facebook, this table is exactly what you need. Have fun! Continue reading The Periodic Table of Brand Relationships
Discusses whether social media is the best channel to reach customers and build a brand community. Continue reading Social Media and Brand Communities
Quite some time ago I came across a brilliant book called ‘Mischief Marketing’ by Jean-Luc Ginder. While it was full of simple and often trivial advice, there was one thing that helped me make sure my business wasn’t boring… and that I wasn’t getting bored of it either. One of the essentials for finding your happily-ever-after in business is to enjoy the process. Believe me, having … Continue reading My happily-ever-after in business
