Tag Archives: Instagram

Ideas, Observation

How to share your social media accounts on instagram using linktree

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Hi All,

Inna Piven on Instagram
My Linktree URL on Instagram

If you’re looking for a simple solution for sharing multiple of your social accounts on Instagram, try Linktree. Currently I’m using a free plan that offers a number of useful features. I was able to share links to my university academic profile, a blog and social media accounts. Linktree allows you to copy your link URL and/or download a QR code and post it into the ‘website’ field of your Instagram or Twitter bio, or share it in Facebook content. You’re welcome 🙂

How to add links to Linktree

It’s relatively easy to add links to Linktree. The platform is self-explanatory, it contains all the steps needed for users to figure out how it works. So, let’s get it started.

  1. Start with the “Links” button to add links you’d like to share with your followers/audience. Click “Add New Link” and provide a name for your link and a URL. You can also reposition your links – click on the three dots in the left-hand panel to re-order the links.
  2. Go to the “Appearance” section to choose a theme for your Linktree landing page. You have a limited choice of background images/colours and button styles if you use the free plan. But to be honest, it’s good enough to start with.
  3. The next stop is “Settings” which mainly provides PRO features such as email and SMS signups. Under “Settings” you can choose how you’d like to connect with your followers. Linktree allows for downloading a QR code as well as a URL of your landing page.
  4. Lastly, post your QR code or URL across your social media channels.
  5. You can also explore the PRO option which is next to “Settings”.
Linktree QR code
QR code generated by Linktree

While the QR code seems to be a good option for my blog home page, for social media accounts I use a Linktree URL considering that you have just a few lines to give visitors all the important information about you that they need. Hopefully Linktree will help to get a little more exposure for my blog and social media channels. Let’s see 🙂

Research

The impact of Instagram content on Russian millennials’ holiday decisions

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The travel industry provides a clear example of changes in consumer behaviour driven by social media. Millions of ordinary users take an active part in determining what they would like to see, like, follow, receive, consume and communicate with. Even though a range of social media marketing tactics and strategies has been developed for the travel industry over the years, they cannot guarantee that actual users will be responsive to sales funnels designed by travel companies. There is a need for a deeper understanding of the travel consumer journey on social media.

The results of the study by Tamara Zyrianova I have been involved in as an academic supervisor, has shown that Russian millennial travelers tend to follow travel bloggers on Instagram rather than travel companies. Bloggers have been chosen as the preferred source of information about future travel plans. Travel bloggers’ posts are perceived to be more personal and equal to friends’ recommendations.

Research has identified two primary motives for travel content consumption on Instagram: 1) desire for travel inspirations and 2) getting genuine information about travel destinations based on other consumers’ experiences. It is important to mention that Russian millennial travelers view Instagram as a departure point for trip planning. The data analysis has shown that research participants use Instagram as a search tool: not only do they look for places to visit, but also “where to eat and to shop”.

However, Russian millennial travelers do not solely rely on Instagram, they browse travel websites and other social media platforms to get maximum information about places of interest before they make a final decision. Interestingly enough, research participants pointed out that it is a very rare case when they remember Instagram accounts where inspiring travel contents were found, excluding, of course, their favorite bloggers. This is one of the challenges travel companies are being confronted with.

Hopefully, research findings will encourage travel companies to reconsider their current social media marketing approaches and change perceptions about their social media audience. For guest speaking and workshops please contact me directly.