Tag Archives: digital communication

Ideas, Observation

How to share your social media accounts on instagram using linktree

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Hi All,

Inna Piven on Instagram
My Linktree URL on Instagram

If you’re looking for a simple solution for sharing multiple of your social accounts on Instagram, try Linktree. Currently I’m using a free plan that offers a number of useful features. I was able to share links to my university academic profile, a blog and social media accounts. Linktree allows you to copy your link URL and/or download a QR code and post it into the ‘website’ field of your Instagram or Twitter bio, or share it in Facebook content. You’re welcome 🙂

How to add links to Linktree

It’s relatively easy to add links to Linktree. The platform is self-explanatory, it contains all the steps needed for users to figure out how it works. So, let’s get it started.

  1. Start with the “Links” button to add links you’d like to share with your followers/audience. Click “Add New Link” and provide a name for your link and a URL. You can also reposition your links – click on the three dots in the left-hand panel to re-order the links.
  2. Go to the “Appearance” section to choose a theme for your Linktree landing page. You have a limited choice of background images/colours and button styles if you use the free plan. But to be honest, it’s good enough to start with.
  3. The next stop is “Settings” which mainly provides PRO features such as email and SMS signups. Under “Settings” you can choose how you’d like to connect with your followers. Linktree allows for downloading a QR code as well as a URL of your landing page.
  4. Lastly, post your QR code or URL across your social media channels.
  5. You can also explore the PRO option which is next to “Settings”.
Linktree QR code
QR code generated by Linktree

While the QR code seems to be a good option for my blog home page, for social media accounts I use a Linktree URL considering that you have just a few lines to give visitors all the important information about you that they need. Hopefully Linktree will help to get a little more exposure for my blog and social media channels. Let’s see 🙂

Observation

Why adopting new communication channels isn’t enough

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We’re so excited to use new communication channels in business which is understandable. We try to be ahead of the game with chatbots, emails, social media and content marking, search and display ads – you name it. We’re so excited to introduce a new digital service which we hope will be a game changer and put us on the map. Sure, but sometime it seems like we forget WHY we develop a new service or product, or launch a new communication channel.

The fact is we can adapt multiple communication channels, but for our customers there is still just one – our customer service regardless online or offline. I believe the biggest challenge is not about advancing our digital communications, but how to make our messages coming from our channel mix consistent and relevant to customers. So, before we decide to introduce our nicely-designed chatbot or new app, let’s think about our customers first.

Would your chatbot help to solve their problems as soon as they occur? Would your website 24/7 help-line be able to answer your clients’ questions without redirecting them to other channels or departments? Would your app help customers get required information in a one-step process? We don’t want to overwhelm our customers with unnecessary and often useless information, do we? So let’s get back to basics and think how we can help them to get from Point A to Point B before reaching for any fancy new technologies.

Yours in lifelong learning

* I borrowed this signature from Sakhile, my Digital Analytics Course Success Manager at Massachusetts Institute of Technology 🙂