Contrary to popular belief, you don’t have to have a unique marketing idea to grow your business. My idea crystallised after several BBDO conferences I attended in the 90s. Being ahead of their time, keynote speakers talked about the Internet and how it’s going to change – supposing that it will “kill” traditional marketing. I was convinced that I need to start investigating which aspects of online communications and how they may change marketing. Later, having realised that social media was developing into a massive social, cultural and business phenomenon, my goals were directed towards understanding how my family business can benefit from tools/resources presented by social media.
For over 10 years I have been applying social media marketing to a variety of businesses including my own (B2B travel company). I have implemented different tactics, analysed large volumes of data, and produced a variety of content for my company’s social media channels. I am still learning and continue keeping myself updated with current developments including AI applications in social media advertising, chatbots and inbound marketing.