Contrary to popular belief, you don’t have to have a unique business idea to start a business. My idea crystallised after several BBDO conferences I attended in the 90s. Being ahead of their time, keynote speakers talked about the Internet and how it’s going to change – supposing that it will “kill” traditional marketing. I was convinced that I need to start investigating which aspects of online communications and how they may change marketing. Later, having realised that social media was developing into a massive social, cultural and business phenomenon, my goals were directed towards helping other businesses adapt tools/resources presented by social media.
Here are some reasons for why I do what I do:
To help small businesses and startups to 1) optimise their marketing strategies with a focus on social media marketing, 2) find new opportunities for growth (this includes development of new business ideas for NZ market), and 3) provide trainings on social media and digital marketing.
I don’t have a job title at my company, but as you may guess, I’m in charge of everything that has to do with marketing, and I love it 🙂